Key Takeaways:
Pick the right sign type
- Hanging signs work best for storefronts
- Over-the-door signs help customers find you
- Business card signs are perfect for directories
Design for maximum impact
- Use big, simple fonts (no fancy scripts)
- Choose high-contrast colors (dark on light works best)
- Keep text short and easy to read
Make it durable
- Always use weatherproof materials
- Metal and acrylic last the longest outdoors
- Add lighting if open at night
Place it where people look
- Eye level or slightly higher is ideal
- Near entrances or facing traffic
- No obstructions (trees, poles, etc.)
Avoid common mistakes
- Don't use too much text
- Never choose colors that blend in
- Skip cheap materials that fade fast
Time for an upgrade?
- Replace if faded, damaged, or rebranded.
- Fresh signs can boost foot traffic by 15%
How to Make Outdoor Signs That Actually Get Noticed
Let’s be real—people notice a good outdoor sign before they even walk into your business. Whether it’s a bold over-the-door sign, a classy business office sign, or a custom outdoor personalized sign, the right signage can pull in customers without you saying a word.
But here’s the thing: not all outdoor signs work the same. Some grab attention, while others get ignored. So, how do you make sure yours does its job?
Let’s break it down—no fancy jargon, just simple tips to make your business sign work harder for you.
Why Outdoor Signs Matter
Before we get into the how let’s talk about why outdoor signs are a big deal:
- First Impressions Count – Your sign is often the first thing people see. A good one makes your business look professional.
- 24/7 Advertising – Unlike online ads, your sign works even when you’re closed.
- Guides Customers – A clear sign helps people find your door, parking, or entrance.
- Builds Trust – A well-made sign makes your business seem more legit.
Now, let’s get into the good stuff—how to make one that actually works.
Choosing the Right Type of Outdoor Sign
Not all signs are the same. The best one for you depends on where it’s going and what you need it to do. Here are the most common types:
1. Outdoor Hanging Signs
- Great for storefronts, cafes, or shops.
- Usually mounted above the door or on a pole.
- Pro Tip: Make sure it’s high enough so people don’t bump into it, but low enough to read easily.
2. Over the Door Signs
- Perfect for offices, salons, or small businesses.
- Helps customers find your entrance.
- Keep it simple—just your business name or logo works best.
3. Business Office Signs
- Used for professional buildings, clinics, or corporate spaces.
- Often includes company name, logo, and maybe hours.
- A clean, modern design works best here.
4. Personalized Outdoor Signs
- Custom-made with your brand colors, fonts, and style.
- Great for restaurants, boutiques, or creative businesses.
- Add a catchy slogan or a quick call to action ("Open Late!").
5. Business Card Signs
- Small but mighty—ideal for directories or small storefronts.
- Usually has just the basics: name, phone number, maybe a logo.
- Make sure the text is big enough to read from a distance.
Designing a Sign That Gets Noticed
Now that you know what type of sign you need, let’s talk about making it look good. A poorly designed sign can actually hurt your business, so here’s what to keep in mind:
Keep It Simple
- Too much text = nobody reads it. Stick to the essentials.
- Use easy-to-read fonts (no fancy cursive from far away).
High Contrast Colors
- Dark text on a light background (or vice versa) works best.
- Avoid colors that blend into your building (e.g., a brown sign on a brick wall).
Big Enough to Read
- If drivers need to see it, the letters should be at least 8 inches tall.
- For foot traffic, 3-4 inches is usually fine.
Weatherproof Materials
- Outdoor signs need to handle sun, rain, and wind.
- Go for acrylic, metal, or UV-protected vinyl.
Lighting Matters
- If your business is open at night, lit signs (LED, backlit) are a must.
- Even a simple spotlight can make a big difference.
Where to Place Your Outdoor Sign
A great sign in the wrong spot is useless. Here’s how to make sure yours gets seen:
- Eye Level or Higher – People look straight ahead or slightly up.
- Near the Entrance – Don’t make customers guess where to go.
- Away from Obstructions – No trees, poles, or other signs blocking the view.
- Facing Traffic – If cars pass by, angle it so drivers can see it.
Quick Tip: Stand where your customers will be and see if your sign is easy to spot.
How to Make an Outdoor Sign for Your Business
So, how do you actually make one? Here’s a simple step-by-step:
- Decide What You Need
- Is it for branding, directions, or promotions?
- Pick the right type (hanging, over-the-door, etc.).
- Choose Your Design
- Keep it clean and easy to read.
- Use your brand colors and logo.
- Pick Durable Materials
- Metal, acrylic, or weatherproof vinyl lasts the longest.
- Get It Professionally Made (Or DIY?)
- If you want it to last, a professional sign company is best.
- We can help with that—check out our custom outdoor signs.
- Install It Right
- Use strong mounts (no flimsy tape for outdoor signs!).
- Make sure it’s level and secure.
Common Mistakes to Avoid
Even small errors can ruin a good sign. Here’s what not to do:
- Too Much Text – People won’t read a paragraph while walking by.
- Poor Color Choice – Yellow text on white? Bad idea.
- Cheap Materials – A faded or broken sign looks unprofessional.
- Wrong Placement – Hidden behind a bush? Pointless.
When to Update Your Sign
Signs don’t last forever. Time for a new one if:
- It’s faded, cracked, or damaged.
- Your business name/logo changed.
- You’re rebranding or running a new promotion.
Fun Fact: A fresh sign can boost foot traffic by up to 15%—just by looking new and clean!
Need a High-Quality Outdoor Sign?
If you’re looking for durable business office signs, eye-catching outdoor hanging signs, custom personalized outdoor signs, or a reliable wall mount brochure holder, we’ve got you covered. At Displays & Holders, we make signs and display solutions that last—rain or shine.
Check out our collection and find the perfect sign for your business. Because when your sign looks good, your business looks even better.
Now go make a sign that turns heads!
