Key Takeaways When it comes to effective branding, many of the world’s largest companies have honed their strategies to perfect. They understand exactly where to include their logos, which language to use and what color scheme is perfect for their offer. Small businesses, on the other hand, often don’t have an established strategy when branding […]
Key Takeaways The difference between direct marketing success and direct marketing failure can often be incredibly small. Minor factors such as calls to action, headlines and other design elements can turn a campaign from a loser into a winner – or vice versa. While it’s easy to test these elements online, testing design elements, copy […]
Key Takeaways: It’s a question marketers have struggled to answer for decades: Should you include your product or service’s price in your advertising, or should you leave it for people to find out after they express an interest in what you’re selling? Pricing can have a huge psychological impact on consumers, and it can, in […]
Key Takeways: A great deal of brochure design advice is generic – tips about layout, font choice and color with little in mind about the primary purpose of a brochure itself: to generate either leads, sales or interest for the company. There’s a world of difference between effective brochure design in B2B (business to business) […]
Key Takeaways One of the hardest aspects of branding is working out how to build a brand that does more than just attract attention, but one that stands out while representing the core values that your business holds. All of the world’s most successful brands have represented a value of the company they were designed […]
Designing effective signs for your retail business is a valuable skill. While a massive number of businesses focus on being clever or funny in their advertising, it’s often the simplest and most direct of signs that produce the biggest amount of sales. As consumers, we’re exposed to hundreds of marketing messages every day. Radio ads, […]
Key Takeaways Choosing stock photos for your company’s brochures, print advertisements and online content can be a challenge. With millions of images to choose from, often available for just a few dollars, which should you select to represent your brand? Stock photos can range from excellent – many may perfectly capture your target audience or […]
What design elements do you think have the greatest impact on your brand? While most business owners think of color as having the greatest effect on the way people perceive their business, the typefaces you use often have an even greater effect. Choosing the right font can set your business apart from its competitors and […]
Key Takeaways Many business owners think of brochures as corporate documents explaining their business to people. This isn’t far from the truth, but it’s not on the bullseye either; a brochure is equal parts informational document and persuasive advertisement. Just like the design of a banner ad or newspaper ad can affect its response rate, […]
Is your retail store’s signage failing to attract the attention it should? Signs are great marketing tools when used correctly. However, the wrong design can often result in almost no response to your signage and little effect on your store’s revenue. Signs are advertisements for your business, even if they’re located close to (or right […]
Key Takeaways What makes a sign, brochure or business card prestigious? We can often sense if a brand is prestigious and trustworthy within seconds of noticing its logo, without a deep understanding of its history or culture. This is because certain design elements – from fonts to color schemes – are used by marketers and […]
Key Takeaways While most people think of color as something that’s purely visual, designers have a deep understanding that color, when used in design and in nature, is both visual and psychological in its effects. Color is one of the most important aspects of visual design. It’s also one of the least understood and studied, […]
Ask any entrepreneur for the key to their success and they’ll respond with a simple answer: sales. Great sales are the difference between success and failure for many businesses, from exciting startups to friendly local retail stores. Unfortunately, many businesses view sales and marketing as an optional extra that is only worth investing in during […]
Ask an amateur marketer about the key to success and you’ll get a wide variety of different answers. From eye-catching design to engaging headlines, both branding experts and direct marketers cite a variety of tools that create marketing success. Ask an expert marketer, however, and you’ll only ever hear one response: trust. From building confidence […]
Is design a major priority for your business? Many small businesses think of design as something that isn’t hugely important, largely due to the cost of hiring a designer full time or on retainer to manage their brand identity. Without an in-house design department, it’s easy to let your small business’s brand and looks slip. […]
Key Takeaways: Trade shows can be fantastic opportunities to market your business, provided your company’s booth attracts attention –more importantly, the right type of attention – from the event’s attendees. While hundreds of thousands of small businesses take part in trade shows each and every year, many achieve unimpressive results due to poorly designed booths […]
Key Takeaways The right design and copy can make your next brochure a huge success, but what good is it if no one picks it up? Likewise, what good is a beautiful business card if none of your potential partners or customers have access to it? One of the biggest problems businesses face in marketing […]
Designing a logo is one of the toughest parts of creating an identity for your small business. In fact, it’s such a tough process that many large companies have spent a significant amount – often millions of dollars – on the task. While you don’t need to spend millions of dollars to get a good […]
