5 Action Words to Use in Your Signage, Brochures and Advertising

Key Takeaways:

• "Discover" Invites Exploration: The word "discover" engages customers by sparking curiosity and encouraging them to learn more about your products or services, making it perfect for brochures and signage.
• "Save" Highlights Benefits: Using "save" effectively communicates value, whether through discounts or time efficiency, which is a powerful motivator in advertising and promotions.
• "Try" Promotes Direct Action: Encouraging customers to "try" your offerings creates a sense of low-risk engagement, fostering interest and boosting conversions.
• "Join" Builds Community: The action word "join" works well in fostering exclusivity and creating a sense of belonging, ideal for loyalty programs or memberships.
• "Experience" Enhances Emotional Appeal: By using "experience," businesses can focus on the sensory and emotional aspects of their offerings, making their advertising more impactful and memorable.

Is your advertising as effective as it could be? One of the most important aspects of effective retail signage is design – the visual elements that make your signage stand out and attract attention.

While design is important for successful signage, it’s not the only factor that makes your signage effective. The words you choose to use in your signage have a massive impact on its response rate and profitability.

From action verbs to simple changes in wording, small changes to the words used in your signs, brochures and other marketing materials can have a significant effect on how many leads, sales and responses your campaign produces.

Would you like to improve your signage’s effectiveness? Try using these five action words in your signage to increase your response rate, generate more leads and get more sales.

Free

Everyone loves to get something for free. If you’re giving away something – either as a completely free giveaway or with an additional purchase – make sure you mention it in your signage.

Have you ever stopped and walked into a store in exchange for a free sample or free bonus? Receiving something for free can be a powerful motivating force that could result in you – or your target audience – taking action.

If you’d like to generate massive attention with your signage, “free” is a great word to use.

You

“You” is one of the most powerful words for marketers. The reason is simple: when you use “you” in your signage, the people reading it immediately associate your offer with themselves.

Compare “Losing weight is possible” with “you can lose weight.” The second example is barely different from the first, but the image it creates in the reader’s mind is very different – it’s all about them, rather than all about the product.

People naturally respond to offers that allow them to visualize themselves in better situations. Use “you” to make your advertising more personal and more effective.

Try

Have you ever wanted to try something before you bought it? Being able to try out a product or service before committing to a purchase is a powerful motivator that can have a huge positive effect on your response rate.

Do you offer a free trial of your product or service? If so, using “try” in your signage can inspire customers to try your product that would otherwise walk right on by to somewhere else.

By trying your product or service, you gain a powerful opportunity to sell directly to prospects within your retail store or sales office.

Now

Given the choice, would you rather wait to receive something or have it now? Most people, with select few exceptions, would choose to receive something right now than have to wait for it.

This makes instant delivery a selling point – a potentially powerful one that you can use to enhance your signage. Make “now” a major word in your signage and you will attract customers that are interested in trying your product or service right then.

“Now” is especially powerful in markets where instant delivery isn’t usually offered, making it a great way to differentiate your business from competitors.

Incorporating powerful action words in your signage and advertising is a key step in capturing your audience's attention, but to truly maximize their effectiveness, the right display solution is essential. Consider using high-quality sign holders in various placements—such as tabletop, wall-mounted, and acrylic options—that elevate the visibility and professionalism of your materials. Each of these display options serves to enhance readability and accessibility, making it easier for your customers to engage with your messaging.

Tabletop Sign Holders for Convenient Access

For locations where customers are likely to pause, such as counters, desks, or waiting areas, tabletop sign holders are a versatile solution. They ensure that your action-driven messaging is right at eye level, encouraging customers to notice and act on your signage. Displays & Holders’ tabletop options are not only stylish but also crafted from durable materials that keep your content secure. By placing your calls to action in easily accessible spots, you increase the likelihood of customer engagement and response.

Wall-Mounted Sign Holders for High Visibility

Wall-mounted sign holders can be incredibly effective for directing attention from a distance. Ideal for entryways, lobbies, or corridors, wall-mounted displays ensure your message is front and center without taking up counter or floor space. They allow for prominent display of your most important promotions or information, making them perfect for showcasing the action words that drive customer response. With these holders, you can strategically position your message to capture customer attention as soon as they enter your establishment, reinforcing the impact of your action words in a professional, streamlined presentation.

Acrylic Sign Holders for a Modern, Sleek Look

Acrylic sign holders offer a modern, polished look that elevates any space and fits seamlessly with a variety of business aesthetics. Clear acrylic allows your message to stand out without distraction, adding a sophisticated touch to any display. This high-quality material is also durable, ensuring that your signage stays in pristine condition. Acrylic holders are versatile enough to be used in tabletop or wall-mounted positions, giving you the flexibility to choose the best spot for maximum visibility. When you combine the sleek style of acrylic with compelling action words, you create an attractive and persuasive display that encourages customers to take the next step.

The Value of Versatile Brochure Holders

In addition to sign holders, consider integrating brochure holders into your setup to provide customers with a tangible takeaway that reinforces your key messages. Placed strategically at eye-catching locations, these brochure holders allow clients to grab informative materials, extending the reach of your messaging beyond a single interaction. Displays & Holders offers high-quality brochure holders in multiple formats, from countertop to wall-mounted options, making it easy for you to provide valuable resources that build customer loyalty.

Investing in top-tier sign holders and brochure displays from Displays & Holders ensures your action words have the ideal presentation to make an impact. With the right placements and display styles, you can effectively influence customer behavior, driving engagement and sales.

Get

Everyone likes to get something. The word “get” might seem simple, but it can have a powerful effect on the way people respond to your marketing and view the task of purchasing your product.

For example, compare the word “get” with the word “buy.” The first implies that you will receive something, while the second implies that there is a transaction that has a cost – not a picture that many customers want to think about.

Instead of using “buy” in your advertising, use “get” to create an image of receiving something in your target audience’s mind.

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