Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

How to Prepare a Budget for Your Company’s Next Trade Show

Christopher Aaron - Friday, October 17, 2014

trade show boothTrade shows are far from cheap, and although they can bring in thousands of new leads and hundreds of thousands of dollars in new business, the cost of exhibiting can be a major hurdle for many small businesses. Read More

Choosing a Trade Show Supplier: 5 Things You Should Look For

Christopher Aaron - Tuesday, October 14, 2014

trade show supplierWith the right combination of preparation and presentation, trade shows can be one of the best ways to grow your business. From hundreds of leads to deals closed right there on the spot, a successful trade show is often worth its weight in gold. Read More

5 Signage Tips Used by McDonald’s, 7-Eleven and Other Brands

Christopher Aaron - Friday, October 10, 2014

advertising signsIf you run a local business, 85% of your customers live within a five-mile radius of your store. With so many potential customers walking, cycling and driving by on a daily basis, having a clearly visible sign is vital for growing your business. Read More

Fonts and Corporate Identity 101: How to Choose a Typeface

Christopher Aaron - Tuesday, October 07, 2014

corporate identityEvery typeface has its own identity, and finding a typeface with the right identity is something that many businesses struggle with. While the right font can make your business stand out, the wrong font can make it stand out for all the wrong reasons. Read More

8 Tips for Designing an Eye-Catching and Effective Tip Jar

Christopher Aaron - Tuesday, September 30, 2014

effective tip boxTips are an essential part of any service business, from restaurants to beauty and hair salons. A good day’s worth of tips can make the lives of a service team – and, often the team inside the kitchen – a whole lot better. Read More

Standing Out 101: How to Make Your Signage Attract Attention

Christopher Aaron - Friday, September 26, 2014

signage that attracts attentionWhat is the key goal of your company’s signage? Is it to subtly inform people of what your business has to offer? Is it to make them stop and think? Is it to create a certain reaction – preferably one that prompts them to enter your store? Read More

5 Sign Design Mistakes Small Businesses Make Far Too Often

Christopher Aaron - Tuesday, September 23, 2014

signage design mistakesFrom unreadable typefaces to logos so brightly colored they hurt your eyes, we’ve all seen serious graphic design mistakes before. Most of the time, they’re very easy to spot; in fact, they stand out so much that you wonder how they even happened. Read More

5 Essential Design Elements of an Effective Brochure

Christopher Aaron - Friday, September 19, 2014

brochure design elementsThere’s a lot more to designing an effective corporate brochure than simply opening up Adobe Illustrator and getting to work. Brochures are a science and an art, and like any other art form, designing the perfect brochure can take some time. Read More

Color and Consumer Psychology: The Best Colors for Vouchers, Menus and More

Christopher Aaron - Friday, September 05, 2014

colors for menuFrom powerful and passionate to natural and relaxing, different colors can result in very different psychological responses. The huge power of color has made it a major focus of marketers and graphic designers for centuries. Read More

The Basics of Corporate Identity Design: How to Design Great Business Cards, Brochures and More

Christopher Aaron - Tuesday, September 02, 2014

corporate identity design When it comes to designing a memorable brand, looks matter. From the colors you use in your signage and documentation to your choice of typeface, small things that you may not initially notice can have a huge psychological effect on customers. Read More

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