Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

Should You Choose an Angled or Top Loading Sign Holder for Your Business?

Christopher Aaron - Friday, March 27, 2015

Whether you operate a restaurant or a retail store, working out the perfect type of signage for your business can be difficult. With so many different sign holders out there, which is the best choice for your business?

We offer a wide range of sign holders, each of which has its own range of advantages and disadvantages. Some sign holders offer great visibility at eye level, while others are designed for easy reading from a standing position.

Some are designed to hold signs with unusual dimensions, while others are built to hold more traditional portrait and landscape signs. In this post, we’ll look at several different types of sign holder and assess their major advantages and disadvantages.  Read More

From Quotes to Giveaways: How to Choose a Good Offer for Your Brochures

Christopher Aaron - Tuesday, March 24, 2015

Brochure OfferThe key to an effective marketing campaign is a great offer. Whether you’re using brochures, direct mail sales letters or in-store signage to promote your offer, your campaign’s success depends much more on its offer than it does its presentation.

Many business owners and marketers spend more time focusing on making their posters or brochures look the part than on making sure their offer is effective and truly appealing to their target audience.

Creating a good offer can be challenging, especially if your business is new and has little data on what its target customers respond to. Despite the challenge, it’s worth investing a significant amount of time and effort in creating your marketing offer.

Below, we’ve provided four tactics that you can use to create a great offer for your next brochure. From free samples to loyalty discounts, read on to learn what goes into an effective brochure-based marketing offer. Read More

How to Use Plastic Sign Holders Effectively in Your Café or Restaurant

Christopher Aaron - Friday, March 20, 2015

From posters to menus, many restaurants are heavily dependent on printed signs and content. Signage brings in customers, while menus and other forms of in-store signage give customers the knowledge they need to place their orders. Read More

5 Tips for Designing Eye-Catching Content for Your Plastic Sign Holders

Christopher Aaron - Tuesday, March 17, 2015

From restaurants to retail stores, any type of business can benefit from upgrading its in-store signage. Whether to increase sales, generate leads or improve customer loyalty, an effectively designed sign can have huge effects for your business. Read More

How to Use Sign Holders to Make Your Trade Show Exhibit More Effective

Christopher Aaron - Friday, March 13, 2015

Trade shows are fantastic opportunities to promote your business to a responsive, interested audience. With the right signage and marketing message, your business can stand out from the crowd and attract hundreds of prospective customers. Read More

4 Features and Characteristics to Look For in a High Quality Sign Holder

Christopher Aaron - Monday, March 09, 2015

When used effective, in-store signage can be a powerful marketing tool for any retail business. The right signs can significantly increase awareness of your best products, encourage customers to join your loyalty program and increase total sales. Read More

Where Should You Place Plastic Brochure Holders in Your Store or Sales Office?

Christopher Aaron - Thursday, March 05, 2015

Placement is one of the most important aspects of marketing, but it’s also one that many business owners ignore. No matter how eye-catching a billboard or brochure might be, without the right location it’s unlikely to attract much attention at all. Read More

5 Ways to Use a Plastic Brochure Holder to Generate Leads and Sales

Christopher Aaron - Monday, March 02, 2015

Use of Plastic Brochure HolderIn the fiercely competitive world of retail, getting your brochure into a customer’s hands – and later in the marketing process, into their home – can be the difference between success and failure.  Read More

How to Make Signage Part of Your Company’s Integrated Marketing

Christopher Aaron - Thursday, February 26, 2015

Over the last decade, integrated marketing has grown from a strategy used by the world’s largest corporations into something that even small businesses can make work for them. Read More

5 Colors to Avoid in Your Company Branding Based on Your Industry

Christopher Aaron - Monday, February 23, 2015

Colors to Avoid in Company BrandingColor plays a huge role in marketing and perception. The right color can make your brand stand out from its competitors and position your business as creative, sleek, traditional, trustworthy or any of hundreds of other qualities.

The wrong color, on the other hand, can have a negative effect on your company’s image and set it apart not as an exceptional brand, but as one that consumers will likely avoid.

Marketers often engage in color mismatch – the choice of a color that, while great for another industry, simply doesn’t suit their product or service. This can lead to clashes between the perception of a brand or product and reality. Read More

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