Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

How to Design Trade Show Literature Prospects Never Forget

Christopher Aaron - Friday, October 24, 2014

trade show literatureFrom business cards to brochures, the documents you hand out at a trade show can make or break potential sales. With the right literature, you’ll impressive prospects and get right into the front of their mind as a business. Read More

Designing Actionable Business Cards: 5 Tips for a Better Card

Christopher Aaron - Tuesday, October 21, 2014

business cardsBusiness cards are one of the most frequently misunderstood parts of brand and corporate identity design. There’s endless advice on what makes a business card “great” or “effective” – much of which isn’t as useful as it seems. Read More

How to Prepare a Budget for Your Company’s Next Trade Show

Christopher Aaron - Friday, October 17, 2014

trade show boothTrade shows are far from cheap, and although they can bring in thousands of new leads and hundreds of thousands of dollars in new business, the cost of exhibiting can be a major hurdle for many small businesses. Read More

Choosing a Trade Show Supplier: 5 Things You Should Look For

Christopher Aaron - Tuesday, October 14, 2014

trade show supplierWith the right combination of preparation and presentation, trade shows can be one of the best ways to grow your business. From hundreds of leads to deals closed right there on the spot, a successful trade show is often worth its weight in gold. Read More

5 Signage Tips Used by McDonald’s, 7-Eleven and Other Brands

Christopher Aaron - Friday, October 10, 2014

advertising signsIf you run a local business, 85% of your customers live within a five-mile radius of your store. With so many potential customers walking, cycling and driving by on a daily basis, having a clearly visible sign is vital for growing your business. Read More

Fonts and Corporate Identity 101: How to Choose a Typeface

Christopher Aaron - Tuesday, October 07, 2014

corporate identityEvery typeface has its own identity, and finding a typeface with the right identity is something that many businesses struggle with. While the right font can make your business stand out, the wrong font can make it stand out for all the wrong reasons. Read More

8 Tips for Designing an Eye-Catching and Effective Tip Jar

Christopher Aaron - Tuesday, September 30, 2014

effective tip boxTips are an essential part of any service business, from restaurants to beauty and hair salons. A good day’s worth of tips can make the lives of a service team – and, often the team inside the kitchen – a whole lot better. Read More

Standing Out 101: How to Make Your Signage Attract Attention

Christopher Aaron - Friday, September 26, 2014

signage that attracts attentionWhat is the key goal of your company’s signage? Is it to subtly inform people of what your business has to offer? Is it to make them stop and think? Is it to create a certain reaction – preferably one that prompts them to enter your store? Read More

5 Sign Design Mistakes Small Businesses Make Far Too Often

Christopher Aaron - Tuesday, September 23, 2014

signage design mistakesFrom unreadable typefaces to logos so brightly colored they hurt your eyes, we’ve all seen serious graphic design mistakes before. Most of the time, they’re very easy to spot; in fact, they stand out so much that you wonder how they even happened. Read More

5 Essential Design Elements of an Effective Brochure

Christopher Aaron - Friday, September 19, 2014

brochure design elementsThere’s a lot more to designing an effective corporate brochure than simply opening up Adobe Illustrator and getting to work. Brochures are a science and an art, and like any other art form, designing the perfect brochure can take some time. Read More

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