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Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

6 Color, Layout and Branding Tips the Big Brands Use Frequently

Christopher Aaron - Thursday, January 29, 2015

When it comes to effective branding, many of the world’s largest companies have honed their strategies to perfect. They understand exactly where to include their logos, which language to use and what color scheme is perfect for their offer.

Small businesses, on the other hand, often don’t have an established strategy when branding is concerned. Their brochures, signs and other print items are designed a step at a time, often without a guiding strategy or list of tactics.

If you run a small business but would like to develop it into a well-known brand, one of the best methods of achieving this is by learning from the big brands. Read on and we’ll share six color, layout and branding tactics the big brands use frequently. Read More

Split-Testing Brochures: How to A/B Test Different Brochure Designs

Christopher Aaron - Monday, January 26, 2015

The difference between direct marketing success and direct marketing failure can often be incredibly small. Minor factors such as calls to action, headlines and other design elements can turn a campaign from a loser into a winner – or vice versa.

While it’s easy to test these elements online, testing design elements, copy and the other components that go into marketing materials is significantly more difficult in the world of print media.

Of course, this doesn’t mean that it’s impossible. With the right strategy, it’s easy to split test your brochures, posters and other print marketing materials to find out if one version is more effective than another.

In this guide, we’ll share a simple strategy that you can use to test the response and conversion rate of your next marketing brochure. If you’d like to discover which of your marketing materials is best, try it out at your next trade show or event. Read More

Should You Include Your Product or Service’s Price in Your Brochure?

Christopher Aaron - Thursday, January 22, 2015

It’s a question marketers have struggled to answer for decades: Should you include your product or service’s price in your advertising, or should you leave it for people to find out after they express an interest in what you’re selling?

Pricing can have a huge psychological impact on consumers, and it can, in turn, have a big impact on the effects of your brochures, signs and other marketing materials. A listed price can improve results sometimes; in other situations, it can ruin them.

In this guide, we’ll share four factors to consider when it comes to including pricing in your brochures, signs, advertisements and other marketing materials to help you get the most from your campaign. Read More

B2B vs. B2C Brochure Design: 4 Key Differences to Keep in Mind

Christopher Aaron - Monday, January 19, 2015

A great deal of brochure design advice is generic – tips about layout, font choice and color with little in mind about the primary purpose of a brochure itself: to generate either leads, sales or interest for the company.

There’s a world of difference between effective brochure design in B2B (business to business) and B2C (business to consumer) industries. Each requires a different type of approach, not just to product and copy, but to the design of the brochure itself.

Ignoring these differences and applying B2B design principles to a B2C brochure, or vice versa, can have disastrous consequences for your marketing campaign’s return on investment and results.

In this guide, we’ll share four key differences between B2B and B2C brochures that you should keep in mind when designing, writing, printing and marketing brochure content for your business. Read More

Branding Basics: 4 Ways to Match Your Brand to Your Company’s Values

Christopher Aaron - Thursday, January 15, 2015

One of the hardest aspects of branding is working out how to build a brand that does more than just attract attention, but one that stands out while representing the core values that your business holds.

All of the world’s most successful brands have represented a value of the company they were designed for. Apple’s iconic Think Different branding showcased its open, creative nature. Nike’s Just Do It spoke to its dedication to sporting excellence.

Even companies that most people don’t think of as focusing heavily on branding are deeply invested in their brand’s relation to their culture. Google’s simple logo acts as a statement to its focus on simple, functional, data-driven design and engineering.

As a small business, it’s often difficult to develop a brand that matches your culture and values. In this guide, we’ll share four ways that you can design a brand that acts as a signal of the values, culture and qualities that define your business. Read More

Profitable Sign Design: 4 Ways to Improve Your Sign’s Response Rate

Christopher Aaron - Monday, January 12, 2015

Designing effective signs for your retail business is a valuable skill. While a massive number of businesses focus on being clever or funny in their advertising, it’s often the simplest and most direct of signs that produce the biggest amount of sales.

As consumers, we’re exposed to hundreds of marketing messages every day. Radio ads, online banners, search advertisements, billboards, sponsorships and hundreds of other marketing platforms each compete for our collective attention.

With so much competition for the attention of consumers, how can your business stand out? One of the most effective ways for retailers to stand out is by designing signage that attracts the attention of their target audience and inspires action.

From choosing the right fonts and colors to using action-focused language, read on to discover four techniques that your business can use to design signs that increase its response rate and drive profitable sales. Read More

5 Tips for Choosing Effective Stock Photos for Your Signs and Brochures

Christopher Aaron - Thursday, January 08, 2015

Choosing stock photos for your company’s brochures, print advertisements and online content can be a challenge. With millions of images to choose from, often available for just a few dollars, which should you select to represent your brand? Read More

How to Design Your Signs for the Highest Possible Response Rate

Christopher Aaron - Tuesday, December 30, 2014

Is your retail store’s signage failing to attract the attention it should? Signs are great marketing tools when used correctly. However, the wrong design can often result in almost no response to your signage and little effect on your store’s revenue. Read More

Prestigious Signage: 4 Elements to Make Your Signage Look Trustworthy and Timeless

Christopher Aaron - Friday, December 26, 2014

What makes a sign, brochure or business card prestigious? We can often sense if a brand is prestigious and trustworthy within seconds of noticing its logo, without a deep understanding of its history or culture. Read More

4 Ways Color Can Affect Peoples Decision to Buy Your Product or Service

Christopher Aaron - Tuesday, December 23, 2014

While most people think of color as something that’s purely visual, designers have a deep understanding that color, when used in design and in nature, is both visual and psychological in its effects. Read More


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