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Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

5 Ways to Use a Plastic Brochure Holder to Generate Leads and Sales

Christopher Aaron - Monday, March 02, 2015

Plastic Brochure Holder to Generate Leads and SalesIn the fiercely competitive world of retail, getting your brochure into a customer’s hands – and later in the marketing process, into their home – can be the difference between success and failure.  Read More

How to Make Signage Part of Your Company’s Integrated Marketing

Christopher Aaron - Thursday, February 26, 2015
 Read More

5 Colors to Avoid in Your Company Branding Based on Your Industry

Christopher Aaron - Monday, February 23, 2015

Colors to Avoid in Company BrandingColor plays a huge role in marketing and perception. The right color can make your brand stand out from its competitors and position your business as creative, sleek, traditional, trustworthy or any of hundreds of other qualities.

The wrong color, on the other hand, can have a negative effect on your company’s image and set it apart not as an exceptional brand, but as one that consumers will likely avoid.

Marketers often engage in color mismatch – the choice of a color that, while great for another industry, simply doesn’t suit their product or service. This can lead to clashes between the perception of a brand or product and reality. Read More

How to Phrase Your Heading and Call to Action for Maximum Results

Christopher Aaron - Thursday, February 19, 2015
Heading and Call to Action Read More

Calls to Action: 10 “Action Words” to Include in Your Print Marketing

Christopher Aaron - Monday, February 16, 2015

Print Marketing CTAWhile design plays a huge role in print marketing, it’s often the choice of words that you use in your advertising that determines whether it’s a successful and profitable campaign or a costly failure.

From descriptive words to action words, certain words and phrases can have a huge impact on the influence of your advertising. They can inspire people to take instant action, ease their fears or confirm your product’s value.

Including these words in your marketing can make a huge difference. A single word is often the difference between a successful campaign and one that, while good, just fails to make the right impact.

In this guide, we’ve listed 10 of the most powerful and effective “action words” that you can use in your print marketing. From brochures to direct mail sales letters, put these 10 powerful and highly effective words to the test in your next campaign. Read More

4 Tips for Designing Effective Brochures for High-Ticket Products

Christopher Aaron - Thursday, February 12, 2015

Effective BrochuresFrom designer handbags to high-performance sports cars, expensive items require a significantly different marketing approach to their less expensive, less luxurious and less exclusive counterparts.

While the fundamentals of marketing are largely the same for any type of product, it requires a different approach to successfully sell high-ticket items than commodities or standard consumer goods.

From selling the experience rather than the product itself to never mentioning price, we’ve put together a list of four effective tips and techniques for creating brochures for high-ticket, luxury items. Read More

5 Must-Have Design Elements for Your Real Estate Marketing Signs

Christopher Aaron - Monday, February 09, 2015
Real Estate Marketing Signs Read More

Designing a Great Business Card: 5 Essential Elements to Include

Christopher Aaron - Thursday, February 05, 2015

business card contentA great business card can make a huge difference to your sales team’s success. From standing out from the crowd and making prospects take notice to building authority and prestige for your brand, a good business card can have a huge range of effects.

Despite this, business cards are often the one aspect of corporate branding that get the least amount of attention. Entrepreneurs and designers will obsess over logos, taglines and other visual identity, only to neglect their business card’s design.

When designed effectively, a business card communicates your position within your company, your company’s purpose and gives prospects and potential partners the information they need to get in touch with you.

When designed poorly, a business card can cause you to stand out for all the wrong reasons, from giving your business an unprofessional image to branding your firm as something that it simply isn’t.

In this guide, we’ll share five essential elements to include in your business card, from different contact options to typefaces. Read on to discover what goes into a perfect, results-driven business card. Read More

What Information Should You Include (and Exclude) in Your Brochure?

Christopher Aaron - Monday, February 02, 2015

brochures response rateCreating the perfect brochure for your business can be difficult, with a wide range of different factors to consider. From color to copy, working out what to include – and what to exclude – can be a challenging, time-consuming process.

The ideal information and design elements for your brochure can vary based on the type of product or service your selling, your target audience and your overall sales and marketing strategy.

Direct sales can demand an information-rich brochure packed with persuasive and informative copy, while a long sales process (such as those seen in B2B) can often require a different, less direct approach.

In this guide, we’ll share four tips, tactics and techniques to help you work out what information and design elements to include and exclude in your brochure to achieve the maximum response rate.  Read More

6 Color, Layout and Branding Tips the Big Brands Use Frequently

Christopher Aaron - Thursday, January 29, 2015

When it comes to effective branding, many of the world’s largest companies have honed their strategies to perfect. They understand exactly where to include their logos, which language to use and what color scheme is perfect for their offer.

Small businesses, on the other hand, often don’t have an established strategy when branding is concerned. Their brochures, signs and other print items are designed a step at a time, often without a guiding strategy or list of tactics.

If you run a small business but would like to develop it into a well-known brand, one of the best methods of achieving this is by learning from the big brands. Read on and we’ll share six color, layout and branding tactics the big brands use frequently. Read More


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