Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

5 Essential Design Elements of an Effective Brochure

Christopher Aaron - Friday, September 19, 2014

There’s a lot more to designing an effective corporate brochure than simply opening up Adobe Illustrator and getting to work. Brochures are a science and an art, and like any other art form, designing the perfect brochure can take some time. Read More

Color and Consumer Psychology: The Best Colors for Vouchers, Menus and More

Christopher Aaron - Friday, September 05, 2014

From powerful and passionate to natural and relaxing, different colors can result in very different psychological responses. The huge power of color has made it a major focus of marketers and graphic designers for centuries. Read More

The Basics of Corporate Identity Design: How to Design Great Business Cards, Brochures and More

Christopher Aaron - Tuesday, September 02, 2014

When it comes to designing a memorable brand, looks matter. From the colors you use in your signage and documentation to your choice of typeface, small things that you may not initially notice can have a huge psychological effect on customers. Read More

How to Make Sure Your Promotional Displays are Read by Your Customers

Christopher Aaron - Wednesday, August 27, 2014

What good is a sign if it isn’t seen? From eye-catching posters hung up right at the back of a store to neon signs that are never switched on, it’s easy to let a fantastic marketing tool go to waste when you’re running your business. Read More

Which Thickness is Best: Choosing the Right Material Thickness for Your Displays

Christopher Aaron - Wednesday, July 23, 2014

As humans, we base our opinions on things like quality and prestige on factors that aren’t always completely logical. The older brand of two is usually considered to be more prestigious, and the more expensive product of two is considered the better. Read More

How to Use Countertop Signs to Get Customers to Connect With Your Business on Social Media

Christopher Aaron - Wednesday, July 16, 2014

 With more than 1.23 billion active users, Facebook accounts are almost as common among today’s shoppers as credit cards. As social media grows larger and larger, the value it can offer your business as a marketing platform also grows.  Read More

5 Must-Have Design Elements of an Effective Promotional Brochure

Christopher Aaron - Wednesday, July 09, 2014

 From increasing awareness of your business in the local community to generating new sales leads, brochures have numerous benefits. However, the great ROI that a brochure can produce often has as much to do with its design as its content.  Read More

Newest Member of the California Restaurant Association (CRA)

Christopher Aaron - Thursday, June 14, 2012

Here at Displays&Holders, we are extremely excited to announce that we are now the newest member of the California Restaurant AssociationRead More

Get Your Message Across with Acrylic Literature Holders

Christopher Aaron - Thursday, February 23, 2012
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What is the Best Type of Brochure Holder for A Business?

Christopher Aaron - Friday, January 27, 2012

Chances are, you have spent a decent amount of money designing and printing your brochures, and that is just the beginning. Now you need to find the best way to get your brochures into the hands of future customers and clients. You could pay someone an hourly wage to hand out your brochures at events, or at your store, but that is a reoccurring cost and reoccurring costs are something that most businesses should avoid completely. If you are not using a brochure holder, then your brochures are not getting the attention that they deserve. An acrylic brochure holder will never takes a break, it will never calls in sick, and you only have to pay for it once. These are all traits that any business can benefit from. Read More

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