Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

5 Design Elements to Increase Trust in Your Business

Christopher Aaron - Tuesday, December 16, 2014
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5 Design Elements That Are Perfect for Small Businesses

Christopher Aaron - Friday, December 12, 2014

Is design a major priority for your business? Many small businesses think of design as something that isn’t hugely important, largely due to the cost of hiring a designer full time or on retainer to manage their brand identity. Read More

Designing a Great Trade Show Booth: 5 Ways to Stand Out

Christopher Aaron - Tuesday, December 09, 2014

Trade shows can be fantastic opportunities to market your business, provided your company’s booth attracts attention –more importantly, the right type of attention – from the event’s attendees.  Read More

5 Ways to Encourage People to Pick Up Your Brochures and Business Cards

Christopher Aaron - Friday, December 05, 2014

business cardThe right design and copy can make your next brochure a huge success, but what good is it if no one picks it up? Likewise, what good is a beautiful business card if none of your potential partners or customers have access to it? Read More

Logo Design 101: How to Design a Logo That Sets Your Business Apart

Christopher Aaron - Tuesday, December 02, 2014

logo designDesigning a logo is one of the toughest parts of creating an identity for your small business. In fact, it’s such a tough process that many large companies have spent a significant amount – often millions of dollars – on the task. Read More

Making an Impression: How to Make Your Signs Stand Out

Christopher Aaron - Friday, November 28, 2014

signs that standoutThe point of all advertising, from emails to billboards, is to stand out. Ads that blend in and become a part of their surroundings tend not to perform well, receiving only occasional attention from passersby and recipients. Read More

5 Overused Fonts You Should Never Use in Your Print Design

Christopher Aaron - Tuesday, November 25, 2014

overused fonts in print designFrom silly to serious, every typeface serves a purpose. Some are designed to make us laugh, while others are designed to make us pay attention, take action, treat the message with respect or, in some cases, a certain level of disrespect. Read More

How to Make Sure Your Signage Matches Your Branding

Christopher Aaron - Friday, November 21, 2014

signage and brandingAre your signs and your brand compatible? Many small businesses design signage that, while effective from a direct response perspective, doesn’t match their overall brand profile. Read More

Late Night Signage: 5 Tips for Optimum Visibility

Christopher Aaron - Tuesday, November 18, 2014

Signage VisibilityIs your business open late? From restaurants to supermarkets, many retail stores and businesses are open beyond the usual 9 am to 5 pm business hours. As a result of their extended hours, their marketing priorities change dramatically. Read More

5 Corporate Design Trends Your Business Should Avoid

Christopher Aaron - Friday, November 14, 2014

corporate design trends for businessIn our guide to effective print design, we touched upon one of the biggest truths of design that often gets forgotten: while design trends may come and go, the basics of design have remained the same for centuries.  Read More

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