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Read helpful tips and resources on how to market your business' brand offline. See different topics about direct marketing, retail and B2B markets.

Designing a Great Trade Show Booth: 5 Ways to Stand Out

Christopher Aaron - Tuesday, December 09, 2014

Trade shows can be fantastic opportunities to market your business, provided your company’s booth attracts attention –more importantly, the right type of attention – from the event’s attendees.  Read More

Making an Impression: How to Make Your Signs Stand Out

Christopher Aaron - Friday, November 28, 2014

signs that standoutThe point of all advertising, from emails to billboards, is to stand out. Ads that blend in and become a part of their surroundings tend not to perform well, receiving only occasional attention from passersby and recipients. Read More

Late Night Signage: 5 Tips for Optimum Visibility

Christopher Aaron - Tuesday, November 18, 2014

Signage VisibilityIs your business open late? From restaurants to supermarkets, many retail stores and businesses are open beyond the usual 9 am to 5 pm business hours. As a result of their extended hours, their marketing priorities change dramatically. Read More

Retail Sign Design 101: 10 Tips For an Eye-Catching Sign

Christopher Aaron - Tuesday, November 04, 2014

retail signsSigns can make or break a retail business. While good signs will catch the attention of passersby and encourage them to enter your store, bad signs can blend into their surroundings like a chameleon and leave people unaware that your store exists. Read More

How Long Does it Take to Make a Custom Retail Display?

Christopher Aaron - Friday, October 31, 2014

custom displays for retail businessAre you searching for a custom retail display? Whether for your retail outlet, your bar or store or your next trade show, custom displays can brand your business as unique, memorable and worth choosing. Read More

5 Signage Tips Used by McDonald’s, 7-Eleven and Other Brands

Christopher Aaron - Friday, October 10, 2014

advertising signsIf you run a local business, 85% of your customers live within a five-mile radius of your store. With so many potential customers walking, cycling and driving by on a daily basis, having a clearly visible sign is vital for growing your business. Read More

Standing Out 101: How to Make Your Signage Attract Attention

Christopher Aaron - Friday, September 26, 2014

signage that attracts attentionWhat is the key goal of your company’s signage? Is it to subtly inform people of what your business has to offer? Is it to make them stop and think? Is it to create a certain reaction – preferably one that prompts them to enter your store? Read More

Poster Placement: How to Position Your Posters and Signs for Maximum Exposure

Christopher Aaron - Tuesday, September 09, 2014

sign and poster placementFrom in-store posters to outdoor signage, the positioning of your posters can have a huge impact on how many people notice them. While the right positioning can make an otherwise unremarkable sign stand out, the wrong positioning can mean a great poster or advertisement goes completely unnoticed. Read More

Outdoor Real Estate Signs 101: 5 Tips to Make an Impression in theNeighborhood

Christopher Aaron - Wednesday, June 25, 2014

Marketers that work in print and digital media are often surprised to discover how effective outdoor real estate signs can be. When designed properly and situated in the right position, outdoor signs can outperform many other forms of marketing.  Read More

Newest Member of the California Restaurant Association (CRA)

Christopher Aaron - Thursday, June 14, 2012

Here at Displays&Holders, we are extremely excited to announce that we are now the newest member of the California Restaurant AssociationRead More


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